User Research: 84% is the magic number

Sixty-nine responses and counting. Krillion's first user research project is an online survey that looks at how and where people make major appliance purchases. If you're interested you can take the survey yourself. The biggest surprise so far is just how strong the attachment to shopping in stores remains. The internet factors heavily in buying research patterns but 84% of our respondents made their purchase in an actual store, exactly the same percentage who wanted the opportunity to "touch the actual product". And 84% shop within 15 miles of their home; now that's local.