Krillionology: where local and commerce connect

News: Panasonic.com selects Krillion to power local product availability

We are excited to announce that Panasonic and Krillon have entered into a partnership that enables shoppers who visit Panasonic’s U.S.website to access real-time, local in-store availability on specific products they've research online and want to pick up immediately at a local retailer.

To accomplish this, Panasonic.com is using Krillion's StockCheck™ technology and our newly released 'product availability API'. Three product lines (cameras, camcorders and HDTVs) and now using the embedded Krillion product locator widget to provide Panasonic's online shoppers 'where to buy' information. Additional Panasonic product lines will be supported in the coming months as we continue to roll out new product categories across the Krillion network and partner sites.

The addition of the Krillion 'product availability widget' is among several key enhancements Panasonic is making to its website to better serve the needs of today’s web consumers. These improvements are aimed at those people who actively research products online as they make purchase decisions — prior to walking into a store. With local product availability at the product sku level, Panasonic not only enhances the customer experience online but also significantly improves linkage with its dealers, ultimately reducing the number of steps for customers who will likely go from product research to purchase offline at their local store.

Read the full release here

More on our partnership with TheFind

Update: Greg Sterling over at Screenwerk was kind enough to offer his insight on what our partnership with TheFind signifies. As Greg hints, this is surely the year when pure-play shopping portals see the value of embedding real-time data feeds that give shoppers another reason to hit the BUY button.

News update - The Find selects Krillion

It's been a busy week for the Krillion team. Today, we announced our partnership with The Find. This is a significant step for Krillion and has been a great opportunity for us to work together with a major shopping portal/search engine to provide our local product search and inventory information for web shoppers—no matter where they are on the web.

Here’s how it works: TheFind will now use Krillion's data feed to supplement the information it provides shoppers on local products and where to buy them. This means that TheFind users will now be able to get real-time inventory information for certain categories of merchandise they are researching for purchase.

Krillion aims to forge relationships with search engines, shopping portals, YP operators, publishers and manufacturers, and to thus act as a supplier of essential data that connects ready-to-buy shoppers with local retailers. Look for more announcements shortly.