Your average online shopper can be hard to pin down. One moment they're cruising your website, looking for the latest tech specs and pricing. Then they load up a basket with product. Then they're off on a different website, looking for a better deal or more convenient delivery options. How do you handle that?
If you're a savvy multichannel merchant, you're giving them fewer reasons to look elsewhere. One way is to make sure they you preset all their buying options in a smart, consolidated view. But doing that for all the various online and local retail options is near impossible - unless you're working with Krillion, that is.
We've just gone live with some enhancements to our local product availability datafeed. We now offer new product purchase, delivery and fulfillment options to shoppers looking to buy consumer-goods products at local stores (remember, about 9 out of 10 products are purchased locally, so offering shoppers as many local options as possible increases the chance you'll close that sale).
In addition to telling shoppers which local retailers have the product they want in stock, right now, we can also tell them:
• Product availability for online purchase
• Product availability on the retailer's website or online store
• First available delivery date
• Other convenience features, where available, such as site-to-store shipping
This way, shoppers can decide which option works best for them. Here's how it looks...
These new features are available right now on our top-tanking consumer destination, krillion.com.
More importantly, however, these new options are available to all our business partners: consumer-goods manufacturers, retailers, ad agencies, publishers/content providers, and mobile app developers. So, no matter where you fit in the retail value chain, we can work work with you.
Our business partners use our highly accurate datafeed to power their own shopper engagement websites, rich-media ads, and mobile apps. Think of it as a data-as-a-service - we do all the heavy lifting so you can easily offer your customers or viewers they latest local product availability information.
Maybe we can help you?
You can read more about these new features in our news release.
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