Does Your Website Enable Cross-Channel Shopping?
It wasn’t that long ago when consumers were quite happy to surf the web, look at products, and, when we wanted to actually buy something, refer to the manufacturer’s website for the street address of a local retailer, or perhaps buy a product directly. Today, shoppers expect a lot more from an online store, including accurate information on ’where to buy’ locally. Cross-channel shoppers demand even more from a website. These consumers may start their product research online, but 9 out of 10 of them will buy that product at a local store. Krillion has led the movement from the static dealer locator to a customizable, interactive, cross-channel product locator tool that provides actionable results for product manufacturers, vastly improving customer experience while smoothing the path to purchase at the product level.
Result: more sales where it counts: at the retailer check-out.
Krillion Helps Manufacturers Drive More Retail Channel Sales
Old-style dealer locators—which generally offer a static list retailers and the brands they carry—and can end up turning online shoppers away to fend for themselves. This is an unfortunate missed sales opportunity that could result in losing the customer to a competing brand. Our advice to manufacturers: think in terms of product locator, not dealer locator. Why? Because that's how shoppers think: “Where can I buy it, right now?”
Only Krillion Provides Accurate Price, Location and Availability Information
In fact, it’s not an easy task to organize structure, localize and accurately maintain thousands of products sold at thousands of storefront retailers. For example, no product is universally mapped or merchandised across retailers. Krillion’s localization engine begins with continuously processing a variety of ever-changing product and pricing data across multiple retailers and products, providing our partners with:
► Structured data, refreshed daily for Krillion 360 Product Locator customers, derived from layers of product matching across multiple retailers nationwide.
► Ongoing product updates that refresh each retailer’s assortment according to what each carries today.
► Constant pricing updates – essential information that can close the sale.
► Real-time inventory checks for availability and deliverability of product – helps drive the shopper to a local purchase.
The bottom line: when consumers query our index on a specific product—whether on your site or through any site within the Krillion network—we instantly return which local retailer has your product in-stock, right now. The point is... it works!
How Many Products and Retailers Do We Serve?
We’re continually expanding our index to include new product categories and retailer storefronts, to the point that we are now the Web’s leading provider of location-specific product information. Our data is structured, matched and organized for our partners, clients and the customers they serve online. We can now provide real-time availability for the majority of the 30,000 national and regional retailer storefronts within our index, spanning over 200 product categories, and featuring over 50,000 unique products.
You can easily integrate this valuable information into your website. Krillion’s real-time StockCheck™ technology instantly determines accurate product pricing and availability by ZIP code, making it the easiest way for manufacturers and publishers to connect online shoppers who are looking to buy from local retailers.
And we’re not standing still. Mobile is the next frontier for local product search: smartphones and tablets are location-aware, which means mobile shoppers will expect to see local product availability wherever that information is relevant and useful on their mobile device.
We're ready when you are.
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