The holiday shopping season is already looming on the horizon for consumer product manufacturers. Research shows that manufacturers, in particular, should pay close attention to the needs of savvy consumers, who are searching for 'what to buy' and 'where to buy' information on their websites. Krillion works with manufacturers to significantly boost their web-to-retailer click conversion by actively driving online and offline sales directly from the product pages on their websites.
The latest enhancements we've made to the Krillion 360 Product Locator are making our solution even more powerful — we can actively move online shoppers closer to purchase from their websites - enabling immediate sale, either locally or online. Here's the low-down…
How to combine online and offline retailers in one view
Over the past few months we’ve made some major enhancements — both to our product locator web service and to our growing index of product information and retailers that is the foundation of the Krillion 360 Product Locator for manufacturers. We now provide real-time availability from the majority of the 28,000 national and regional retailer storefronts within our product and retailer index, comprising 186 product categories, 1,100 product brands, and 38,000 unique products. And, through our partnership with Shopping.com, we also provide product locator coverage across online-only retailers.
Krillion technology can drive more channel sales
The Krillion 360 Product Locator lets a manufacturer provide accurate product availability for its online customers and direct them to products in their neighborhood. The locator is an easy-to-install JavaScript solution that loads on a website's products pages each time a customer triggers a “find it locally” request. The online customer immediately sees SKU-specific comparison and real-time, local inventory information, as well as updated pricing and helpful links to specific retailers.
The complete picture - online and local
Online shoppers want to see all their options in one place, and Krillion's product locator technology lets manufacturers provide a unified view of all their buying options. The screenshot below shows how online offers are displayed, by product, alongside local retailers. Performance on each tab is measured and reported monthly.
Static dealer lists are customer turn-offs
Krillion has dramatically improved what can be delivered with a dealer locator: a tailored, actionable tool that vastly improves customer experience and smooths the path to purchase. Old-style dealer locators can end up turning online shoppers away to fend for themselves—an unfortunate opportunity to lose the customer to a competing brand.
Here's an example of a conventional "static" dealer locator — with missing and incorrect dealer information, no product availability, and no call to action to motivate a shopper to buy now. We work with manufacturers to replace these old-style dealer locators with a dynamic Krillion product locator that connects online shoppers with in-stock product at both online and local retailers.
After all the investment a manufacturer has made in producing, marketing and distributing its products, it's essential to close the loop on the online, ready-to-buy consumer. Providing a continuous path to completing the purchase is now easy and cost-effective.
We’re just getting started. There’s a lot more in store from Krillion, so stay tuned for additional updates in the coming months.
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