News: Panasonic.com selects Krillion to power local product availability
We are excited to announce that Panasonic and Krillon have entered into a partnership that enables shoppers who visit Panasonic’s U.S.website to access real-time, local in-store availability on specific products they've research online and want to pick up immediately at a local retailer.
To accomplish this, Panasonic.com is using Krillion's StockCheck™ technology and our newly released 'product availability API'. Three product lines (cameras, camcorders and HDTVs) and now using the embedded Krillion product locator widget to provide Panasonic's online shoppers 'where to buy' information. Additional Panasonic product lines will be supported in the coming months as we continue to roll out new product categories across the Krillion network and partner sites.
The addition of the Krillion 'product availability widget' is among several key enhancements Panasonic is making to its website to better serve the needs of today’s web consumers. These improvements are aimed at those people who actively research products online as they make purchase decisions — prior to walking into a store. With local product availability at the product sku level, Panasonic not only enhances the customer experience online but also significantly improves linkage with its dealers, ultimately reducing the number of steps for customers who will likely go from product research to purchase offline at their local store.
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