Krillion Launches February 5th

It might seem a little tardy to blog about your launch 30 days later, but we'd like to think we're demonstrating just how reluctant we are to puff ourselves up when there's work to be done ;-)

On February 5th Krillion reached an important milestone that Churchill would have called ..."the end of the beginning" After a year of hard work the team proudly launched Krillion.com. It still bears a "beta" stamp in recognition of the ambitious feature set we're going to build and the challenges ahead, but it stands firmly on it's two feet for the first time.

Our founders Joel and Roger set out to build an answer to a very simple question. "Where can I find this product near me?" It's a question that millions of consumers researching purchases on the internet ask every day, and as Joel delights in demonstrating, no one else answers very well.

We encourage you try it for yourself, and then pay us a visit. If you're in the market for a major appliance (our first category) and want to purchase it locally (as 99% of major appliance consumers do) then check out the site and let us know what you think. You may even come across one of the 275-million local pages we provide through your favorite search engine. Relevance, is a beautiful thing after all.

With the humility that comes from that mile-long feature list we want to build, we are happy to acknowledge the great press we've received since launch from Search Engine Watch, VentureBeat, Search Engine Land and StartupSquad.

Joel and the sales team have their hands full with advertising and syndication meetings, while Roger has us heads down on the next development phase. Exciting times. Don't forget to zip in to Krillion before you zip out to buy that new fridge.